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Understanding the Consumer Assignment –
Business Finance –

Understanding the Consumer Assignment

“Although rational decision making models might suggest what people ought to do, they are a poor guide to what people actually do” (East et al, 2013:6).

You are to co

nsider the above statement through a review of the literature related to this topic. The assignment isa 7 page individual piece of written work and should draw on at least six journal articles. These articles must be from peer reviewed journals such as those below: 

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